Daniel Range

Daniel Range leads BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI), a voluntary advertising self-regulation program that sets standards for food advertising to children. In this role, Mr. Range also leads CFBAI’s sister program, the Children’s Confection Advertising Initiative (CCAI), a similar pledge program designed for small-to-medium sized confectionary companies. 

Before joining CFBAI, Mr. Range was an attorney for BBB National Programs’ National Advertising Division (NAD). Prior to his time with BBB National Programs, he served for nearly fourteen years as in-house counsel at public and private consumer packaged goods companies where he provided legal guidance on commercial, regulatory, and intellectual property matters, including brand marketing. In his in-house role, Mr. Range served as marketing counsel for many national and international brands in product categories ranging from confectionary to tobacco products to sports collectibles